Logo
Search
Home
Archive
Login
Sign Up
Logo
Alex Better by Monday Founder
Alex Better by Monday Founder

Former McKinsey consultant | Business operator | Entrepreneur

The growth that can make your business worth less

Sep 21, 2026

•

4 min read

The growth that can make your business worth less

A business can become larger, more capable and more expensive without creating more value

Alex Better by Monday Founder
Alex Better by Monday Founder
Why good strategies fail during execution

Sep 14, 2026

•

4 min read

Why good strategies fail during execution

Most strategies do not fail in the planning meeting. They fail when the plan meets the business

Alex Better by Monday Founder
Alex Better by Monday Founder
The hardest part of strategy is deciding what not to do

Sep 7, 2026

•

3 min read

The hardest part of strategy is deciding what not to do

A good strategy is a set of connected choices about where to compete, how to compete and when to act

Alex Better by Monday Founder
Alex Better by Monday Founder
How to prioritize when everything feels important

Aug 31, 2026

•

4 min read

How to prioritize when everything feels important

Every priority looks reasonable when you examine it on its own

Alex Better by Monday Founder
Alex Better by Monday Founder
Your goals are not your strategy

Aug 24, 2026

•

4 min read

Your goals are not your strategy

Most businesses do not have a strategy

Alex Better by Monday Founder
Alex Better by Monday Founder
You bought the business. Now make it better

Aug 21, 2026

•

6 min read

You bought the business. Now make it better

Five Lean operations principles every new owner should apply before trying to scale

Alex Better by Monday Founder
Alex Better by Monday Founder
The 8 types of waste hiding in the business you bought

Aug 19, 2026

•

6 min read

The 8 types of waste hiding in the business you bought

Where your company may be losing time, capacity and profit without anyone noticing

Alex Better by Monday Founder
Alex Better by Monday Founder
How growth can make a bad business worse

Aug 17, 2026

•

4 min read

How growth can make a bad business worse

Before you grow the business, make sure you are not growing its problems with it

Alex Better by Monday Founder
Alex Better by Monday Founder
How to build a customer account plan that actually drives growth

Aug 16, 2026

•

6 min read

How to build a customer account plan that actually drives growth

A practical way to prioritize customers, uncover growth opportunities and build the relationships needed to win

Alex Better by Monday Founder
Alex Better by Monday Founder
The GTM & sales plan is finished. Now the real work begins

Aug 16, 2026

•

4 min read

The GTM & sales plan is finished. Now the real work begins

Execution is where assumptions meet reality and the organization proves whether it can learn, adapt and deliver

Alex Better by Monday Founder
Alex Better by Monday Founder
How to build a go-to-market strategy

Aug 15, 2026

•

6 min read

How to build a go-to-market strategy

A go-to-market strategy should fit on one page

Alex Better by Monday Founder
Alex Better by Monday Founder
Your sales plan should fit on one page

Aug 15, 2026

•

5 min read

Your sales plan should fit on one page

A 90-day sales execution plan turns commercial strategy into clear outcomes, account priorities, weekly actions and ownership

Alex Better by Monday Founder
Alex Better by Monday Founder
4 places your business is quietly leaking profit

Aug 15, 2026

•

4 min read

4 places your business is quietly leaking profit

Your business may not need more revenue first, it may need better control of the revenue it already has

Alex Better by Monday Founder
Alex Better by Monday Founder

About Alex - Former McKinsey consultant | Business operator | Entrepreneur

I’ve spent my career helping businesses solve growth, strategy and operational problems, from advising Fortune 500 companies to building my own small business. Better by Monday turns those lessons into practical advice you can apply without the consulting jargon

© 2026 BetterbyMonday.
beehiivPowered by beehiiv