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Dive into a collection of past posts and rediscover timeless content.
The GTM & sales plan is finished. Now the real work begins

Aug 16, 2026

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4 min read

The GTM & sales plan is finished. Now the real work begins

Execution is where assumptions meet reality and the organization proves whether it can learn, adapt and deliver

Alex Better by Monday Founder
Alex Better by Monday Founder
How to build a go-to-market strategy

Aug 15, 2026

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6 min read

How to build a go-to-market strategy

A go-to-market strategy should fit on one page

Alex Better by Monday Founder
Alex Better by Monday Founder
Your sales plan should fit on one page

Aug 15, 2026

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5 min read

Your sales plan should fit on one page

A 90-day sales execution plan turns commercial strategy into clear outcomes, account priorities, weekly actions and ownership

Alex Better by Monday Founder
Alex Better by Monday Founder
4 places your business is quietly leaking profit

Aug 15, 2026

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4 min read

4 places your business is quietly leaking profit

Your business may not need more revenue first, it may need better control of the revenue it already has

Alex Better by Monday Founder
Alex Better by Monday Founder

About Alex - Former McKinsey consultant | Business operator | Entrepreneur

I’ve spent my career helping businesses solve growth, strategy and operational problems, from advising Fortune 500 companies to building my own small business. Better by Monday turns those lessons into practical advice you can apply without the consulting jargon

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